Why Build a Bespoke Conference about China?

be•SPO¯HK

verb (past) Individually or custom-made product or service. Traditionally applied to custom tailored clothing, the term has been extended to information technology. . . for client needs that can't be satisfied by packaged software. (from Whatis.com)

Forward-looking organizations need to know about China, but travel is costly.

Travel to a single location in China hides as much as it reveals.

A conference in-country is held in a hotel yet the interesting stuff is outside, prompting Beijing or Shanghai window gazing and inattention, which makes presenters grouchy. We know. We've seen it.

On-site learning can be customized; no jet-lag, and pre-training avoids culture shock (or business shock) later.

A documentary video can be tailored to your business segment: we're working now on automotive, garment, consumer electronics, and wine. Imagine touring Chinese homes in a video presentation designed to help your team strategize about new markets, new products, new opportunities. . .