Program

The Focus of the Program might include:

• Understanding Chinese daily life: The household and country-wide basics.
  
• What's going on with economic uncertainty and the Chinese consumer?
  
• What about recreation and leisure? What about brand and product quality / safety?
  
• Tales from the field: B to B encounters in China.
  
• Translation of social data to valuable business data.
  
• Networking with China-focused colleagues in and outside of your field.
  

Who Benefits

Any organization interested in learning more about real life and real people in China, considering business in China, or looking to expand their reach in China without the time and cost of a long overseas flight would benefit from two focused afternoons of intensive immersion in Chinese consumers and business issues.

Los que quieren un respaldo en sus esfuerzos en acercarse al mercado Chino pueden aprovechar de nuestro profundo archivo de datos videográficos, de estudios académicos hechos por nuestros colegas en la academia de ciencias sociales de China y del red internacional de expertos que podamos formar, trabajando con los recursos de cualquier organización en Latinoamérica.