Program
Venues & Travel | Speakers | Schedule
The Focus of the Program:
- Understanding Chinese daily life: The household and country-wide basics.
- What's going on with the so-called middle class consumer?
- What about recreation and leisure? What about brand?
- What do households care about? How do they differ?
- Product (and service!) itinerary in China: Basic things to know (pre-purchase, purchase, transport, sharing in-home, etc.).
- Tales from the field: Encounters between organizations and Chinese consumers.
- Translation of social data to valuable business data.
- How ethnography helps ask the right questions, and what the big next questions might be!
- Networking with China-focused colleagues in and outside of your field.
Any organization interested in learning more about real life and real people in China is advised to attend:
- General Manager
- Finance Director/Manager
- Business Development Director
- Sales & Marketing Directors
- Corporate Development Director
- Operation Director/Manager
- Chief Engineer
- Chief Representative
- Industrial Designers
- IT Designers
- Research & Development Director/Manager
- Corporate Researcher/Anthropologist
- NGO Researchers/Managers